Kristina Adams

The 9 Ingredients You Need to Write Creative, Client-Friendly Copy

Posted by Kristina Adams | 29 Aug, 2014 | Copy, Writing |

Writing client-friendly copy is no easy task. There’s far more to copywriting than just advertising a product. Copy must engage the reader; it must make the reader feel something as much as a piece of fiction. It is through this that we will keep the reader, the audience, and the customer, coming back: both to you and your client.

Copy covers everything from marketing emails to blog posts to product descriptions. All marketing text that you find is classed as copy, and it should not be approached in the same way as fiction. Just because you are talented at writing fiction, that does not mean that you’re certain to be a great copywriter and vice versa.

How to Give Effective Feedback

Posted by Kristina Adams | 25 Aug, 2014 | Editing, Productivity |

The feedback you give another person can have a huge impact on not only their piece of work, but also on them. No pressure. Giving feedback isn’t easy, though. If you want to truly help the person you’re giving...

5 Benefits of Studying Creative Writing

Posted by Kristina Adams | 22 Aug, 2014 | Creativity, Productivity, Writing |

The thing that I love most about writing is that there’s always more to learn whether you’re just starting out or have been writing for years. I’ve spent four of the twenty years that I’ve been writing at...

Why We Need to Write About Mental Illness

Posted by Kristina Adams | 18 Aug, 2014 | Creativity, Productivity |

Robin Williams had had depression. He’d been an addict. He’d suffered most of his life. These facts have haunted me since I discovered them last week. Someone so talented, so funny, so seemingly happy was in such a bad place that he decided to take his own life.

Since then, there’s been a barrage of posts and tweets about mental illness. They’ve ranged from explaining what it’s like to live with depression, to how to talk to people about it, to what to do if you’re struggling with it. Many of these are sensitive, well-written and worth reading.

How to Write a Stage Play

Posted by Kristina Adams | 15 Aug, 2014 | Scriptwriting, Writing |

Watching a play can provoke many emotions: happiness, sadness, even anger. You get far more creative license writing a play than you would a screenplay (compare Posh to The Riot Club, and you’ll see what I mean). However,...

How to Approach a Writing Workshop

Posted by Kristina Adams | 11 Aug, 2014 | Editing, Productivity |

Giving and receiving feedback is something that is encouraged in all Creative Writing courses. It’s often referred to as ‘workshopping’. Some people enjoy it, others don’t. Some have a talent for it,...

The Downsides to Studying Creative Writing

Posted by Kristina Adams | 8 Aug, 2014 | Creativity, Productivity, Writing |

I studied Creative Writing for my undergraduate degree, and continued studying it into my postgraduate degree. I am proud of my degrees and I enjoyed studying the process of writing, but as with everything, there are downsides...

The 8 Ingredients You Need to Write a Stunning Screenplay

Posted by Kristina Adams | 4 Aug, 2014 | Scriptwriting, Writing |

Despite the amount of drivel produced for film and TV these days, writing a screenplay is not easy. Surprisingly, it takes a lot of work to produce the same thing over and over. However, it doesn’t take anywhere near as...

7 Ingredients You Need to Consider When Writing Poetry

Posted by Kristina Adams | 1 Aug, 2014 | Poetry, Writing |

Poetry is one of those awkward little gits where just because something works for one poem, that doesn’t mean it’ll work for another. There are so many types of poem, and you can do much more with the look, content and language of it than anything else. Poetry offers an unbelievable amount of creative freedom, but people often run away from it for reasons I don’t fully understand.

Poetry needn’t be something to be scared of: with the right tools and the right direction, anyone can find the right type of poetry for them.

How to Write About Something You Know Nothing About

Posted by Kristina Adams | 28 Jul, 2014 | Copy, Productivity, Writing |

I’ve had to write copy and blog posts on everything from the Rana Plaza collapse, to healthy eating, to bathing machines. I didn’t know anything about any of these things before I got started. But there was a job to...

Author: Kristina Adams